Kicking things off on a rainy Wednesday

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Milk Thistle Media has been a long time coming.

Last spring I launched Local Courage, as a response to the unanswered questions set to me by Eating Animals by Jonathan Safran Foer. Local Courage opened a lot of doors for my writing, many of which I am still actively involved in. (Search my name on the Seacoast Media Group website, and you’ll see what I am talking about.)

Every step and move I made was for the purpose of one end-goal: to find where I fit in our local economy. Local, however diluted that word has become, is still an important concept to me. I love my community, I love the farmers I’ve met on my adventures across the Seacoast, and I love the people who are working hard to make what they believe work in our current global financial climate.

Ultimately, what has always stuck out to me like a sore thumb is connection. Those farmers, businesses, and people who were making strong connections online and in person seemed to be flourishing. Or, if they hit a bump in the road, they had their communal family to fall back on. They had fostered a group of people who believed in them and truly cared that they do well.

Those who didn’t have the benefit of a strong connection to their community haven’t always been so lucky.

The concept of managing an effective social media campaign seems like the opposite of small community – I will admit that. But it’s ever evolving nature and the consistent rate in which people of all ages are getting involved in social media practices, real community has begun to flourish. People do check their Facebook, and think about the content set in front of them. Blogs have become truly relevant.

Content creation and management takes tact and planning, which most small businesses understandably have limited time for. It requires a desire to share – ideas, pictures, videos – anything that truly speaks to the business it’s coming from.

I hope that Milk Thistle becomes what I have meant for it to be from the very beginning – a means of continuing and creating invaluable community connections. I hope anyone who has a question about how to make that happen for their business asks. Ultimately, I would like to live in a place where shared connection sparks conversation and trust. I think the businesses Milk Thistle plans to collaborate with feel the same way.

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